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What should this work sell for?

Start with a quick price. Then, if you like, compare it with other ways of pricing, explore prints and editions, and see how your year could add up.

A guide, not a rule. Prices depend on your reputation, your market and where you sell. These are estimates to help you think, not financial or tax advice.

Where are you based?

1Quick price

Other ways to price it Compare three prices for the same work

AYour own rate

If you’ve sold a similar work, enter it here so your prices stay consistent with what buyers already pay you.

BYour time and costs

What the work costs you in time, including the thinking, priced so you still keep that after commission.

Set from where you sell. Change it if your terms differ.
There are other ways to make money from your work. Have you thought about prints or editions? Prices, costs and what an edition could earn

2Prints and editions

A print or small edition lets more people own your work, at a price more of them can afford.

Printing, paper, packing
Scanning, proofing, plates or screens
0% if you sell them yourself
Do you want to work out your yearly costs, and how many sales you’d need? Your life, your studio, and the mix of income that gets you there

3Your year

What your life and studio cost, and what you want to take home after tax.

Most artists fund their practice with more than one kind of income. That isn’t giving up on your work; it’s how the work gets paid for. If money feels tight,

Your life, each month
Energy, water, council tax
Fuel, fares, parking, car costs
Streaming, apps, software, memberships
Home, contents, life
Credit cards, loans, car finance
No employer is paying this for you.

Your life costs 0 a year.

Your studio, each month
Insurance, website, fees, equipment

Your studio costs 0 a year.

After tax. Leave blank to aim for what your life costs.
About 25 hours a week, for 48 weeks.

4Your mix

Slide each source of income and see whether your year adds up, after tax.

0
0
0Before tax. Counted as self-employed income.
0
0Before tax. A part-time or full-time job.