When a business uses your artwork, photograph or character, you're licensing the right to use it: how, where and for how long. Ads and packaging are usually a one-off fee. Products, like toys or mugs, usually pay you a royalty on every one sold.
Every figure here comes from fees and rates other artists, illustrators and photographers have published. There's no official rate in the UK, and your work, reputation and client all change the number. Use this to get a feel for the range, then take proper advice before you agree anything.
Illustrators: the Association of Illustrators (AOI) gives members pricing guidance, contract checks and a survey of real agency fees.
Photographers: a photographer's agent can quote and negotiate for you, usually for a fee or commission. The Association of Photographers (AOP) supports professionals.
Visual artists: a-n The Artists Information Company has fees guidance, contracts and, for members, a legal and tax helpline.
Products and characters: a licensing agent can find makers and negotiate royalties, usually for a share of what you earn. Before signing a product deal, especially for toys or anything exclusive, have a solicitor who knows intellectual property read the contract.
Where a source didn't give a figure for your exact choices, the calculator adjusts the nearest example and marks it as an estimate.
A guide, not a quote. Nothing here is legal or financial advice. Figures are per image or design and exclude VAT. Other Artist Created pricing tools: day rate · commissions.